# Omar Mohsen / عمر محسن

Canonical website: https://omarmohsen.com/
Arabic version: https://omarmohsen.com/ar/
Last updated: 2026-08-31

## Short profile
Omar Mohsen is a Riyadh-based Head of Digital with 13+ years of experience across digital marketing, eCommerce, performance marketing, CRM, lifecycle, SEO/ASO, analytics, product collaboration and digital customer experience. His background spans telecom, paints, FMCG, travel and healthcare.

He works across acquisition and retention rather than treating paid media as a standalone function. The recurring themes in his work are measurement, customer journeys, conversion, product collaboration and business results.

## Current and recent roles
- Head of Digital, Jazeera Paints — 2026 to present.
- Media & Activation Sr. Manager, Yaqoot / Zain KSA — 2024 to 2026.
- eCommerce & Digital Marketing Manager, Jazeera Paints — 2018 to 2024.
- Earlier roles from 2007 to 2018 covered digital marketing, production, travel, multimedia, business development, IT and web work.

## Areas of work
Digital marketing; eCommerce; performance marketing; growth strategy; customer acquisition; retention; CRM; lifecycle marketing; SEO; ASO; SEM; CRO; app growth; media buying; conversion optimization; digital customer experience; landing pages; marketing analytics; mobile attribution; product and UX collaboration; marketing technology; experimentation; AI-assisted workflows; vibe coding.

## Platforms and tools
Meta Ads; Google Ads; TikTok Ads; Snapchat Ads; Apple Search Ads; LinkedIn Ads; X Ads; Pinterest Ads; Amazon Ads; Spotify Ads; DV360; Adjust; GA4; CleverTap; WebEngage; BigQuery; CRM; A/B testing; SEO; ASO; UX; AI tools.

## Public evidence and measurable work
- Jazeera Paints / Adjust case study: +28% ROAS, +86% in-app transactions and +136% orders after improvements to attribution, event tracking and audience use.
  Source: https://www.adjust.com/resources/case-studies/jazeera-paints/
- Yaqoot creator-led acquisition work: 61% lower CPA/CPI and 23% higher CTR versus branded creative.
- Lifecycle and funnel work contributed to approximately SAR 146M in annualized revenue.
- Jazeera Paints Snapchat AR color campaign: 47.5% uplift in offline color sales was reported in campaign coverage.
  Source: https://sabq.org/saudia/ntcr52
- MENA Digital Awards 2025: two Silver recognitions for Yaqoot work.
  Source: https://www.menadigitalawards.com/wp-content/uploads/2025/09/MDA-KSA-WINNERS-2025-Final-3.pdf
- MMA Smarties KSA 2025: Silver and Bronze recognitions for Yaqoot work.
  Source: https://mmaglobal.com/smarties-2025/finalists/winners/region%3A22
- TikTok Ad Awards 2025: MENA Gold recognition for Yaqoot.
  Source: https://campaignme.com/tiktok-ad-awards-2025-gcc-winners-revealed/

## Industry involvement
Omar has represented companies at technology events including LEAP and GITEX Global, attended Digital Marketing Forum Europe in Amsterdam, and spoke at WebEngage EngageMint in Riyadh on customer retention and engagement.

Official event references:
- Digital Marketing Forum Europe: https://digitalmarketing-conference.com/europe/
- WebEngage EngageMint: https://dev.webengage.com/engagemint/

## NologyTV
Omar is the creator of NologyTV, a technology YouTube channel with approximately 1.3M+ subscribers, 73M+ views and 170+ videos.
https://www.youtube.com/@NologyTV

## Profiles
LinkedIn: https://www.linkedin.com/in/omarmohsen
YouTube: https://www.youtube.com/@NologyTV
GitHub: https://github.com/iOmaRMohsen
Official website: https://omarmohsen.com/

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## نبذة عربية
عمر محسن رئيس إدارة رقمية في الرياض، ولديه خبرة تتجاوز 13 عامًا في التسويق الرقمي والتجارة الإلكترونية والتسويق بالأداء وCRM ودورة حياة العميل وSEO/ASO والتحليلات والتعاون مع فرق المنتج وتجربة العميل. عمل عبر قطاعات الاتصالات والدهانات والسلع الاستهلاكية والسفر والرعاية الصحية.

يركز عمله على الاستحواذ والاحتفاظ والتحويل والقياس وربط الأنشطة الرقمية بنتائج أعمال واضحة، مع خبرة عملية في الإعلام المدفوع وCRM والتجارة الإلكترونية والتحليلات والمنتج وتجربة المستخدم والتقنية.

النسخة العربية: https://omarmohsen.com/ar/