years across digital marketing, eCommerce, CRM and growth
Riyadh, Saudi Arabia · Head of Digital
Omar Mohsen
Digital marketing, eCommerce & growth.
I lead digital growth across performance marketing, CRM, eCommerce, SEO/ASO and product collaboration. For 13+ years, I’ve worked across telecom, paints, FMCG, travel and healthcare — focused on acquisition, retention, conversion and measurable business results.
Omar MohsenHead of Digital · Riyadh
Current roleHead of Digital
Al Jazeera Paints
Al Jazeera Paints
Hands-on areasGrowth · CRM · eCommerce
SEO/ASO · UX · analytics
SEO/ASO · UX · analytics
annualized lifecycle and funnel contribution
CPA/CPI on UGC-led acquisition
+23% CTR vs branded assetsROAS in the published Adjust case study
app orders in the same case study
What I work on
The work goes beyond media buying.
Paid media is one part of the job. I also work on lifecycle, conversion, SEO/ASO, analytics, landing pages, product, UX and the systems behind them.
Acquisition & performance
Media strategy, creative testing, app acquisition, attribution and budget optimization around CPS, CPA and ROAS.
Meta · Google · TikTok · Snapchat · Apple Search Ads · DV360
CRM, retention & lifecycle
Segmentation, onboarding, conversion, re-engagement and automated journeys built around customer behavior and revenue.
CleverTap · WebEngage · CRM · WhatsApp · SMS · Push
eCommerce & conversion
Storefronts, app journeys, landing pages, checkout friction, SEO/ASO and practical conversion improvements.
CRO · SEO · ASO · Landing pages · App journeys
Product, UX & martech
I work closely with product, UX/UI and development teams, and I like understanding how the tracking, data and stack actually work.
Adjust · GA4 · BigQuery · UX · Journey mapping · AI tools
Meta AdsGoogle AdsTikTok AdsSnapchat AdsApple Search AdsDV360LinkedIn AdsX AdsPinterest AdsAmazon AdsSpotify AdsAdjustGA4CleverTapWebEngageBigQuerySEOASOCRMCROUXA/B TestingAI Tools
Jazeera Paints · app growth & attribution
Better measurement, then better media decisions.
The published Adjust case study covers custom events, attribution and audience data used to improve acquisition and retargeting.
+28%ROAS+86%in-app transactions+136%orders
Read the Adjust case studyProduct & UX
Interested in practical technology, not technology for show.
Yaqoot · acquisition
UGC-led creative changed the economics.
Creator-led assets reduced CPA/CPI by 61% and improved CTR by 23% versus branded assets.
−61%CPA/CPI+23%CTR
Yaqoot · CRM & lifecycle
Lifecycle work tied to revenue, not just engagement.
Retention journeys and funnel optimization contributed to SAR 146M in annualized revenue.
SAR 146Mannualized contribution
Recognition
Selected awards.
Recognition across performance marketing, CRM and TikTok-first acquisition work.
MENA Digital Awards 2025
Two Silver recognitions
Performance Marketing and Best Use of Digital by Sector — Technology & Telecommunications for Yaqoot CPS Analysis.
Official winners listMMA Smarties KSA 2025
Silver + Bronze
Silver in Performance Marketing and Bronze in Customer Journey Marketing / CRM.
MMA winners galleryTikTok Ad Awards 2025
MENA Gold
Gold under Best of TikTok-First Thinking, Native from Day One for Yaqoot.
Campaign Middle EastExperience
A career across growth, eCommerce, media and technology.
I started closer to IT, web and multimedia before moving deeper into digital marketing. That background still helps when the work crosses product, UX, development and data.
Head of Digital · Al Jazeera Paints
Leading digital growth, media, CRM, eCommerce, customer journeys, data and digital initiatives in Saudi Arabia.
Media & Activation Senior Manager · Yaqoot / Zain KSA
Acquisition, performance, creative testing and lifecycle growth, with a focus on efficiency, scale and measurable outcomes.
eCommerce & Digital Marketing Manager · Al Jazeera Paints
eCommerce growth, performance marketing, analytics, SEO/ASO and digital experience work across web and app journeys.
Digital, content, production & IT roles
Experience across ProEye, Andalusia, travel, production and IT built the technical and content side of how I work today.
I’m building small tools and prototypes again.
AI makes it practical to test a digital idea before asking a development team to spend real time on it. I use that to prototype workflows, interfaces and internal tools faster.
Retention, UX, Adobe, Pantone and new digital experiences.
I’ve spoken at WebEngage’s Riyadh enterprise retention event, completed service-design and UX workshops, and keep exploring the practical side of new marketing and experience technology.
Industry & events
Keeping close to the work and the technology around it.
Conferences and workshops are useful when they lead to better ideas, stronger teams or a clearer view of what is actually changing.
Industry
Microsoft
Technology
GITEX Global
MarTech
Vibe MarTech Fest
NologyTV
Arabic tech content was a big part of my journey.
I spent years explaining technology, apps and digital tools in Arabic through NologyTV. It taught me a lot about attention, clarity, audience behavior and what people actually care enough to watch.
1.3M+subscribers
73M+views
170+videos